Real Estate Company Focused on Procuring Right-of-Way Access for Transportation and Utilities

Problem / Situation

The company recognized it wasn’t differentiated from the competition and that its services were complex and difficult to explain. The conversion rate for proposals was unsatisfactory.

Y&CO. Solution / implementation

Yastrow & Co. translated the company’s existing mission into a unified customer experience. We improved the customer experience at key interaction points and developed messaging for every aspect of customer communication.

Results

Due to enhancements developed by Yastrow & Co., the company saw a significant increase in proposal conversion rates, resulting in higher revenue.