Hi, I'm STEVE YASTROW.
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Ditch the Pitch
The Art of Improvised Persuasion
Nobody wants to hear your sales pitch. You can sell more with a fresh, spontaneous conversation.
Publishers Weekly writes, "This new and refreshing approach to persuasive marketing will appeal to readers in sales jobs and beyond." Buy the book from best-selling sales author Steve Yastrow
See Steve Speak
Steve Yastrow’s fresh approach and engaging speaking style will captivate any audience.
Steve put together a program that produced spectacular results, and the quality of our communication and customer satisfaction is vastly improved. I’ve been in business for 40 years, and Steve’s the first consultant that I’ve gotten my money’s worth from. We’re going to continue to work with Steve and the bright, energetic people that are on his team.
Jim Winter
COO, Dimension Design
We have seen huge benefits from Steve's input. Steve is unlike any other consultant I've ever worked with. He takes a genuine, deep-seated interest in our business. He is intuitive and able to identify problem issues quickly. We wouldn't be as far along in acheiving of our long-term growth strategy if we hadn't actively and aggressively pursued Steve's Brand Harmony.
Michael MacDonald
Executive VP Sales and Marketing, American Licorice Co.
Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas... and have seen very positive results.
Mike Depatie
CEO, Kimpton Hotels and Restaurants
Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off.
Kathleen Phillips
Ernst & Young, Chicago, IL
I highly recommend Yastrow and Company to any business that is intent on enhancing their customer experience. Prior to working with Steve, we were communicating various messages to customers. Steve and his team helped us achieve a cohesive brand message that we as a company live daily. Steve is an incredible listener and learned the nuances of our business rapidly. I can’t imagine anyone Yastrow and Company couldn’t help.
David Sank
President and CEO, Calico Cottage
Yastrow and Company introduced Brand Harmony and their Be the Brand concept to our team at Jenny Craig. I believe these new ideas contributed in helping us triple the company's revenue during my years as CEO.
Jim Evans
former President and CEO, Jenny Craig
Steve’s approach to integrating all customer contacts into a comprehensive marketing message is a must in today’s information age. We have partnered with Steve to develop our integrated and comprehensive marketing message, and as a result of his excellent work, his new book is required reading for all of our employees.
Craig Dwight
Chairman & CEO, Horizon Bancorp
Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business.
Attorney
Chicago, IL
“Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later.”
Jennifer Whelan
Vice President of Marketing, Acuative
Steve Yastrow knows his stuff. That's why our management team has read all of his books. And that's why we've had him as a keynote speaker at both client and employee events. From creating brand alignment, to selling more effectively, to providing top-notch customer service, Steve offers words of wisdom based on real-life experiences. He always engages his audiences with questions, interactive exercises and great storytelling that keep you coming back for more. Read Steve's books. Then book Steve. You'll be glad you did.
Ward Alles
CEO, Core Creative
I rarely book speakers more than once. But I’ve used Steve four times! Steve has our association’s interest at heart and works tirelessly to deliver customized programs. He always ranks highly with our affiliates because he is outcome-focused, fast-paced and highly engaging. Anyone looking for insight and understanding into marketing, branding and sales should book Steve!
Chris Miller
Executive Director, Professional Systems Network International
In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, ‘When can we get him back?'
Doug Ducey
CEO & Chairman, Cold Stone Creamery, Governor of Arizona
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand. I highly recommend Yastrow and Company to any business that needs help building the bottom line.
Roma Maxwell
Director of Sales and Marketing, Rancho La Puerta
When Steve Yastrow writes, I pay close attention.
Tom Peters
Founder, Tom Peters Company
I give Steve two thumbs up—five thumbs up, if I had that many!
Roma Maxwell
Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth.
Rhoda Olsen
President, Great Clips for Hair
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand, and our experience with them was empowering, fun and a great learning opportunity. I highly recommend Yastrow and Company to any business that needs help building the bottom line
Roma Maxwell
Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Steve is a creative and collaborative speaker who communicates his ideas clearly and concisely. He immediately understood our business needs and provided a better perspective on how our customers see us as a company. I have referred Steve to our customers in the past and I will continue to do so. He’s intuitive and has a unique way of looking at business. Steve has the experience to turn a project into something extremely valuable for any organization. I strongly recommend working with Yastrow and Company.
Chris Tucker
Director of Business Development, MBX Systems
Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships.
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York
In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow’s teachings are applicable to any business that values long-standing success based on personal relationships.
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York
We are absolutely better off after engaging Yastrow and Company. They helped us look at our business from our clients’ perspective, resulting in a cultural shift throughout our organization. These changes have made a big impact - we’ve gained new clients and strengthened relationships with existing clients. The investment was well worth it.
Marc Allen
Vice President of Sales, AMD Industries
Our work with Yastrow and Company yielded the best long-term value of any consulting engagement we’ve ever had. As we grow and expand internationally, Acuative continues to depend on the branding approach and marketing tools Steve and his team developed. Yastrow and Company genuinely partnered with us, were exceptionally responsive and remain committed to our success.