International manufacturer of formed plastic products in many industries

Problem / Situation

Because the company manufactures and sells such a variety of products in many industries, they experienced a fractured global presence. Not understanding its “Why” made it hard to close sales and unify the culture across 800 employees.

Y&CO. Solution / implementation

Yastrow & Co. engineered a comprehensive strategy project with the leadership team, followed by customer research. The resulting brand strategy focused the company on its “Why,” and informed the creation and implementation of a sales and marketing plan.

Results

Yastrow & Co.’s work on messaging and employee branding has resulted in more clarity of messaging, enabling the company’s marketing and sales team to create more meaningful messaging and helping its locations around the world deliver a powerful customer experience.