Group of skilled nursing facilities in Southern California 

Problem / Situation

The company struggled to connect the compassionate, mission-driven perspective of the founders with the intense realities of operating a group of skilled nursing facilities.

Y&CO. Solution / implementation

Yastrow & Co. conducted 360-degree research with stakeholders, including residents, families and employees. We learned the key factors that contribute to loyalty among patients, residents and employees, from which we developed a comprehensive brand strategy. We implemented the brand strategy throughout sales, marketing and the entire company culture.

Results

The company was the largest provider of post-acute healthcare services in their metro market, with 643 skilled nursing beds and 68 assisted living beds across 9 operations. Yastrow and Co.’s initiative improved the company’s acquisition value, and it was sold to an investment group.