National Store-in-a-Store Retail Fudge Programs 

Problem / Situation

The company’s B2B customer experience was fragmented, and messaging surrounding program benefits was unclear and unfocused. The company was prevented from scaling and recognizing its potential.

Y&CO. Solution / implementation

Yastrow & Co. analyzed the customer experience to create a comprehensive brand strategy that spoke to both retailers and consumers. We deployed the strategy at all customer touchpoints, delivering a unified customer experience. We trained 100 employees and 30 independent distributors on how to deliver the experience.

Results

The company saw improvements in customer acquisition, customer loyalty and referrals. Today, the company has 3,000+ retailers on 3 continents and in all 50 US states.