Global network of 100,000 independent distributors in the health and nutrition industry 

PROBLEM / SITUATION 

Company realized the biggest opportunity to improve business results was by increasing the productivity of its independent distributors. However, there wasn’t a framework to provide business-building best practices across its global network. 

Y&CO. SOLUTION / IMPLEMENTATION 

Yastrow & Co. designed a custom relationship building and sales program, based on Yastrow & Co.’s proprietary Ditch the Pitch sales methodology. This program was created in both Spanish and English. In the first year the program was deployed to 2,300 distributors in the U.S., Canada and Mexico. 

RESULTS

Program participants were promoted, based on performance, at 6x the rate of non-participants. Pay, based on productivity, also increased at rates significantly above that of non-participants. Based on these results, the company is continuing to expand the program, launching in additional countries.