B2B app developer enables remote working environments for enterprise clients

Problem / Situation

Company struggled to differentiate its high-performance apps from low-end, under-performing competitors.

Y&CO. Solution / implementation

Yastrow & Co. conducted in-depth research with customers to help the company define its Why. We crafted a comprehensive brand strategy and implementation roadmap, and trained company salespeople with our Ditch the Pitch method.

Results

Based on this brand strategy, the company landed new accounts and grew a profitable relationship with Apple. The company also integrated the brand strategy into their employee culture and recruitment efforts.