Steve’s
Books

Steve Yastrow

Ditch the Pitch: The Art of Improvised Persuasion

The best-selling sales book coaches your salespeople to become better communicators, build authentic relationships with customers and improve sales. Ditch the Pitch is an engaging read, with six common-sense habits and real-life examples. Readers start upgrading their sales game from the very first chapter.

4.6, 110 reviews

DITCH THE PITCH REVIEWS

  • “It’s simple: Sell to people the way you’d like to be sold to. This book will give sales people the courage to be human.”

    Seth Godin, author of The Icarus Deception

  • “In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships.”

    Alex von Bidder, Managing Partner, The Four Seasons Restaurant

  • "Sales is all about listening and creating a conversation based on what you hear. Steve Yastrow shows us how, in this great book for sales people, and every one of us who needs to persuade people in our daily lives.”

    Rich Sheridan, Sales Vice President, Salesforce.com

  • “Business is an act of improvisation, and I’m thrilled to see this thought brought into such sharp focus by Steve Yastrow. There’s an axiom in our work: the less you plan the more you’ll discover. We’d all benefit from ditching the pitch more often, and co-creating with our clients and prospects so we can discover more.”

    Tom Yorton, CEO, Second City Communications

Brand Harmony: Orchestrate Your Customer’s Total Experience

The ground-breaking marketing book reveals the simple relationship between employees, customers and results. Unlock these connections to achieve next-level business growth.

Brand Harmony revolutionizes how business leaders think about branding to create experiences that motivate customers and employees.

3.8, 11 reviews

BRAND HARMONY REVIEWS

  • “Steve brings a new dimension to the old line, ‘marketing isn’t everything, but everything is marketing.’ This book is rich in ideas and thought-starters. An important read for the young practitioner to the most senior executive, this insight into the workings of the marketing process and common sense approach for business is timeless.”

    Paul D. Shrage, Senior Executive Vice President of Marketing (Ret), McDonald’s Corporation

  • “Steve Yastrow changed the way our company looks at marketing. Brand Harmony and Be the Brand became part of our company's vocabulary from the day we first met Steve. Not only did we understand the message loud and clear, but Steve's way of presenting the brand to our employees made all the difference. We operate in 85 countries, and we're convinced that Steve's ideas on branding apply in all of them.”

    Carsten Pedersen, President, Club 8 Company/BoConcept

  • Steve brings a new dimension to the old line, ‘marketing isn’t everything, but everything is marketing. The book is rich in ideas and thought starters’. An important read for the young practitioner to the most senior executive, this insight into the workings of the market process and common sense approach for business is timeless”

    Craig Dwight, Chairman & CEO, Horizon Bancorp

  • “Steve Yastrow makes ‘beautiful music’ with his book Brand Harmony. He really hits all the right notes when describing how successful brands have to cover all the bases to succeed in this highly competitive environment.”

    Al Golin, Former Chairman, Golin/Harris International

  • “This book is clear, compelling, and powerful. It makes branding– in all its power and glory– accessible and exciting. Hint: it’s for everyone, not just marketers.”

    Tom Peters

  • “I had to buy two copies. The first one is so dog-eared and underlined, I couldn’t read it any longer.”

    Seth Godin, Author of the Purple Cow

We: The Ideal Customer Relationship

This customer engagement manifesto challenges your team to make every interaction count. The book shows why customer relationships are one of your company’s most valuable resources. We is inspirational, and it’s also a how-to guide for building relationships with customers. Readers put practical tips into play right away.

4.9, 15 reviews

WE: THE IDEAL CUSTOMER RELATIONSHIP REVIEWS

  • “When Steve Yastrow writes, I pay close attention. He is at once a wonderful storyteller, a sophisticated purveyor of ideas, and an effective change agent. I think We is a superb book…. Bravo!”

    Tom Peters

  • “This book will give you a breakthrough strategy for next-generation marketing. Read this book and supercharge your sleepy marketing efforts with engagement.”

    Tim Sanders, Former Chief Solutions Officer, Yahoo

  • “Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth.”

    Rhoda Olsen, President, Great Clips for Hair