Steve’s Latest Posts

Inc. Magazine recommends Ditch the Pitch
One of the 5 books to read this spring: Read the article and review here. "While theoretically "just" a sales book, Ditch The Pitch delves into Read More ›
The 3 Keys to Motivating Customers
In my last article I discussed "The Brand Gap," which describes the difference between what your customers think of you now and what you would like Read More ›
33Voices – Interview with Steve Yastrow
In this interview with Moe Abdou, founder of 33Voices, we discuss how to stop pitching and start improvising. Listen to excerpts or the entire Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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