Steve’s Latest Posts

Break the Bid Mentality
Here's a  tough B2B sales challenge: Buyers who think they know exactly what they need, and believe that their purchase decision should be based Read More ›
[VIDEO] Why Does Creating Brand Harmony Matter?
Marketing and sales speaker Steve Yastrow shares how to deliver the best customer experience in this keynote to AVI's National Sales Meeting Read More ›
[VIDEO] Steve’s Definition of Brand Harmony
Steve Yastrow introduces AVI's audience to his concept of Brand Harmony at the AVI National Sales Meeting. Watch the keynote video: Steve's Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

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Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
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President, Great Clips for Hair

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