Steve’s Latest Posts

Hello? Are You Here?
"How's work?" I asked a young family friend, who is six months into a new job at an advertising agency. "It's fine, I guess." "Ok. Not the Read More ›
Reading People for Fun and Profit
Being able to read people and read situations is one of the most important skills for anyone working in a knowledge-oriented job (and that Read More ›
Your Employees Know More Than You Do
"We don't need to do any additional market research with patients," I told the CEO of a large dental practice management firm. We were Read More ›
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Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

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"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
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President, Great Clips for Hair

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