Steve’s Latest Posts

Five Steps to a Successful New Year
As 2014 winds down, our thoughts inevitably turn to 2015.  How do we make it a great year?  What challenges will present themselves? What are our Read More ›
What Do You Think About Sales Pitches?
How do you feel when you detect someone is 'pitching' you? Sales pitches make us wary and suspicious-- and they aren't natural! There has to be a Read More ›
The 3 Goals of Every Customer Interaction
Your company has many interactions with customers. Some of these interactions are focused on making a sale. Some are focused on addressing a customer Read More ›
Visit Steve's Blog


"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

On Steve's Mind

Get Steve's newsletter featuring his ideas and practical advice delivered to your email inbox.

Get in Touch

Steve would love to hear from you!