Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

 


Steve Yastrow is a consultant, speaker and writer. He encourages his clients, audiences and readers to reinvent how they connect with customers. Enjoy his blog!

Want to read even more from Steve? Check out the Newsletter Archive. Recently, he also gave his second Cool Friends Interview on tompeters.com

 

This week! Free 2009 Readiness Teleseminar

Written by Amanda Cullen on January 5, 2009 – 10:07 am -

We’re getting very excited for the 2009 Readiness Teleseminar this Friday. Thanks to everyone who has signed up so far! If you have any specific questions that you would like Steve to consider during the Q&A portion of the teleseminar, email them to me - amanda@yastrow.com

Good news for the procrastinators! There are still a few spots left to participate in Steve’s 2009 Readiness Teleseminar. It’s happening this Friday at 1:00 P.M. EST. Sign up at this link.

Remember, if you can’t attend the actual seminar, you can still sign up. After the event, we will send an audio download to everyone who signed up.

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Recent Blog Posts

You + Me = We … Cathexis

January 2, 2009 – 11:59 am

I recently met Paul Herr, author of the upcoming book Primal Management. Paul's been studying the science behind what motivates people for 30 years, and is convinced that an understanding ...

Corporate ego or investment?

January 2, 2009 – 12:55 am

CNN's Lou Dobbs conducted a poll tonight on this question: Do you think it's irresponsible for companies bailed out by taxpayers to spend millions of dollars naming sports stadiums? As of late ...

Opps. vs. Ops.

December 30, 2008 – 9:08 am

(Or... Saying "Yes" more than you say "No") Steve has a new newsletter out today, Opps. vs. Ops. Just don't make an oops and forget to read it, okay? It's all about ...

The 2009 Readiness Teleseminar

December 29, 2008 – 12:48 pm

The economy is tough...you can be too. Update: If you would like to listen to Steve's teleseminar, but you can't make it on January 9th, sign up anyway! We'll be sending ...

The Stallion or the Hay Wagon?

December 26, 2008 – 6:01 pm

[caption id="attachment_319" align="alignleft" width="191" caption="Soren Kierkegaard"][/caption] The 19th century Danish philosopher Soren Kierkegaard (often called the first existentialist) distinguished between two ways to travel by horse: Riding a stallion or riding ...

Don’t miss this opportunity. (Even though it sucks)

December 26, 2008 – 4:16 am

We are not only living in a time of great economic uncertainty, we are living in a time of tectonic economic recalibration.  We didn’t ask for this, and we’re not ...

What do you want to talk about?

December 22, 2008 – 3:13 am

Selling and marketing will be tougher next year.  We are in a period of economic uncertainty unrivaled for more than 70 years, and your customers, no matter who they are ...

The 2009 Readiness Test

December 16, 2008 – 1:16 am

Don’t just talk about the tough economy.  Be ready for it! Today’s newsletter, The 2009 Readiness Test, outlines the most important questions you should address to ensure that you don’t just ...

Get out of town and think

December 14, 2008 – 3:23 am

The last five days have been special. I spent Tuesday and Wednesday at the 800CEOREAD business authors "Pow-wow," where I got to learn from and connect with other authors, along with ...

books

Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.