Steve’s Latest Posts

Focus on Your Customer, Not Your Calendar
It is very common for marketing and sales departments to create a schedule that outlines which products or services they will "push" at certain Read More ›
The Brand Harmony Results Model
The basis for most of my marketing and branding work with companies is the Brand Harmony Results Model. For success in business, you must define your Read More ›
Macbeth, Hamlet and Your Business Results
Are you Macbeth? Are you Hamlet? Are you somewhere in between?  (I hope so) Scottish warrior and nobleman Macbeth was impetuous. He took bold, Read More ›
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"When Steve Yastrow writes, I pay close attention."
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"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
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Managing Partner, The Four Seasons Restaurant, New York

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