Steve’s Latest Posts

Ditch the Pitch – It’s Up to You!
My book Ditch the Pitch gives salespeople tools to ditch their sales pitch and engaged in persuasive sales conversations. Making it happen is up to Read More ›
3 Fundamental Laws of Marketing and Sales
Marketing and sales can be confusing topics.  Is advertising dead? Is social media the most powerful form of marketing? Why do customers trust Read More ›
The Importance of Callbacks
'Callbacks' is an improv technique perfectly suited to sales conversations and building customer relationships. Watch to learn how to apply this Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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