Steve’s Latest Posts

The Brand Harmony Results Model
The basis for most of my marketing and branding work with companies is the Brand Harmony Results Model. For success in business, you must define your Read More ›
Macbeth, Hamlet and Your Business Results
Are you Macbeth? Are you Hamlet? Are you somewhere in between?  (I hope so) Scottish warrior and nobleman Macbeth was impetuous. He took bold, Read More ›
Watch the Trailer for my Online Sales Course
SoundviewPro released "Ditch the Pitch with Steve Yastrow," a trailer for my online sales training course, offered through the organization. This Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

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Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
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President, Great Clips for Hair

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