Steve’s Latest Posts

‘You Have Cancer, Goodbye.’
Your excuses for delivering bad customer service don't matter to your customers. "Mr. X, this is Betty from Doctor Y’s office. I’m calling Read More ›
[VIDEO] What Do Your Customers Believe About You?
Steve Yastrow inspires the audience at the AVI National Sales Meeting to help their customers develop rich, compelling beliefs about the Read More ›
[VIDEO] Surprise! You Don’t Create the Profits in Your Business
Steve Yastrow reveals a shocking revelation-- no matter what you do, you don't create the profits in your business! Watch as he reveals how success Read More ›
Visit Steve's Blog


"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

On Steve's Mind

Get Steve's newsletter featuring his ideas and practical advice delivered to your email inbox.

Get in Touch

Steve would love to hear from you!