Steve’s Latest Posts

Say Less to Notice More
Stop talking. Start listening to your customer. They will tell you everything you need to know to close the sale. Say Less to Notice Read More ›
An Open Letter to the Class of 2015
Last weekend, I heard two very good commencement speeches at my son’s graduation from Boston University. The first was from A&E CEO Nancy Read More ›
What You Can Learn About a Customer in 60 Seconds
In the first minute of conversation with a customer, you can learn critical information about that customer. You need to be alert and stay in the Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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