Steve’s Latest Posts

Inc. Magazine recommends Ditch the Pitch
One of the 5 books to read this spring: Read the article and review here. "While theoretically "just" a sales book, Ditch The Pitch delves into Read More ›
The 3 Keys to Motivating Customers
In my last article I discussed "The Brand Gap," which describes the difference between what your customers think of you now and what you would like Read More ›
33Voices – Interview with Steve Yastrow
In this interview with Moe Abdou, founder of 33Voices, we discuss how to stop pitching and start improvising. Listen to excerpts or the entire Read More ›
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"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
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