Steve’s Latest Posts

[VIDEO] Every Employee is in the Marketing Department
To create great customer experiences, every employee must come together and deliver the experience! Steve Yastrow motivates AVI employees to be the Read More ›
3 Ways to Get on Customers’ Radar
I just received an email touting the value of putting logos on merchandise. It claimed that a cap receives 3,136 impressions over its lifetime. My Read More ›
[VIDEO] Experience Beats Advertising Every Time
The experiences your customers have with your company outweigh the impact your advertising and marketing have on them. And this is coming from a Read More ›
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"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
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