Steve’s Latest Posts

Learn from the Marketing Mistakes of the Big Brands
It's that time of year again, the season of Super Bowl advertising hype. Most of the news about Super Bowl advertising Read More ›
Persuade Anyone with Ditch the Pitch
Persuasive conversations are powerful in many areas of life-- not only sales situations. Each day, we need to persuade bosses, co-workers and even Read More ›
How to Engage Customers at Trade Shows
"This is our newest flavor, watermelon citrus." "We make a variety of Greek cheeses." "Try a piece of our falafel." I spent a few hours Read More ›
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"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
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