Steve’s Latest Posts

Do It With a Human
Think of the companies you most despise doing business with. They may include an airline, a bank, a car dealership, or some other businesses. It's Read More ›
Take Your Customer Conversations to a Higher Level
Get customers to open up to you and share information by taking your customer conversation to a higher level. Use the improv techniques of Explore Read More ›
Always Say ‘Yes’ to Your Customer
There's always something to say 'yes' to… look for ways to say yes when engaging in persuasive conversations with Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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