Steve’s Latest Posts

6 Tips for Building Customer Relationships on the Phone or Through Email
Here's one of the most common comments I get about building customer relationships: "We never see our customers face-to-face. We're lucky if we get Read More ›
You Were Born to Improvise
You are already a great improvisor! In fact, all of human history has led to you being born to improvise. Get inspired and start engaging in Read More ›
Stop Pitching. Start Improvising.
Improvisation is the best way to engage in persuasive conversations. And it's easier than you Read More ›
Visit Steve's Blog


"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

On Steve's Mind

Get Steve's newsletter featuring his ideas and practical advice delivered to your email inbox.

Get in Touch

Steve would love to hear from you!