Steve’s Latest Posts

Figure Out What’s Going On
When you enter a customer conversation, you don't know what's going on in that person's life. Each and every time you need to Figure Out What's Going Read More ›
Time to Brainstorm? Ditch the Pitch.
A few months ago I was invited to a brainstorming session for a friend's startup. He had asked three people he knew who work in marketing to join Read More ›
The Ditch the Pitch Habits
Make ditching the pitch easy by learning these simple Read More ›
Visit Steve's Blog


"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

On Steve's Mind

Get Steve's newsletter featuring his ideas and practical advice delivered to your email inbox.

Get in Touch

Steve would love to hear from you!