Steve’s Latest Posts

Always Say ‘Yes’ to Your Customer
There's always something to say 'yes' to… look for ways to say yes when engaging in persuasive conversations with Read More ›
Ditch the Pitch to Close the Sale
Ditch the Pitch is a concept that helps salespeople improve their performance by turning sales presentations into spontaneous, improvised Read More ›
Conversations are Fragile. Nurture Them.
It's very easy for a conversations to get sidetracked, fall short or end abruptly. We need to nurture our persuasive conversations with customers. Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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