Steve’s Latest Posts

I don’t want to be acquired
I just received an email meeting request from a sales person, in response to a query I made about his company. I am inclined to accept his meeting Read More ›
How the Sales Pitch Promoter and Ditch the Pitch Author Found Common Ground
Boyd Blackwood hosted me on his podcast, Life's a Pitch, and it was a great show. Boyd's motto is, "Pitch long and prosper," and we found common Read More ›
Create Relationship-Building Encounters
When you interact with a customer, three things can happen. The relationship can stay the same, get worse, or get better. Learn how to improve your Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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