Steve’s Latest Posts

Time is Money? I Don’t Think So.
Joe and Megan have always been friendly rivals. They sell similar services and compete for the same customers. And, they have different Read More ›
Improvise Every Conversation
When talking with friends, you don't use scripts or PowerPoint slides. When talking with customers, you shouldn't either. Watch the video Improvise Read More ›
6 Tips for Building Customer Relationships on the Phone or Through Email
Here's one of the most common comments I get about building customer relationships: "We never see our customers face-to-face. We're lucky if we get Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

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Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
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