Today’s newsletter article focuses on Ditch the Pitch Habit #2, Size Up the Scene, continuing the series that shares the key ideas from my upcoming book, Ditch the Pitch.
Ditching the pitch gives you the freedom to adapt to whatever curve balls your customer, or your customer’s situation, throw at you. And, as we all know, customers often throw us curve balls. Open your mind, pay attention to the input you receive from your customer and your customer’s situation, and you will be able to Size Up the Scene. Then you will be in a position to create an effective, improvised, persuasive conversation.