Steve’s Latest Posts

Figure Out What’s Going On
When you enter a customer conversation, you don't know what's going on in that person's life. Each and every time you need to Figure Out What's Going Read More ›
Time to Brainstorm? Ditch the Pitch.
A few months ago I was invited to a brainstorming session for a friend's startup. He had asked three people he knew who work in marketing to join Read More ›
The Ditch the Pitch Habits
Make ditching the pitch easy by learning these simple Read More ›
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"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
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