Steve’s Latest Posts

Create Relationship-Building Encounters
When you interact with a customer, three things can happen. The relationship can stay the same, get worse, or get better. Learn how to improve your Read More ›
The Top 3 Principles for Great Customer Service
Imagine you purchase something in your local hardware store, where you have shopped for years. The product doesn't work well, and you bring it back Read More ›
We: The Ideal Customer Relationship
Your business will be more successful if your customers think of you in terms of "we" instead of "us and them." In this video, I explore the concepts Read More ›
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"When Steve Yastrow writes, I pay close attention."
Tom Peters

"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business."
Attorney, Chicago, IL

"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York

"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen
President, Great Clips for Hair

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