Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

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Ditch the Pitch Habit #2: Size Up the Scene

Written by Steve Yastrow on June 10, 2013 – 3:40 pm -

Today’s newsletter article focuses on Ditch the Pitch Habit #2, Size Up the Scene, continuing the series that shares the key ideas from my upcoming book, Ditch the Pitch.

Ditching the pitch gives you the freedom to adapt to whatever curve balls your customer, or your customer’s situation, throw at you. And, as we all know, customers often throw us curve balls. Open your mind, pay attention to the input you receive from your customer and your customer’s situation, and you will be able to Size Up the Scene. Then you will be in a position to create an effective, improvised, persuasive conversation.

 

 

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Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.