Create compelling customer beliefs by refining your story and communicating it effectively. Steve Yastrow and his team at Yastrow and Company work with you to improve your business results through the power of customer beliefs.
"When Steve Yastrow writes, I pay close attention." Tom Peters
"Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business." Attorney, Chicago, IL
"Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships." Alex von Bidder
Managing Partner, The Four Seasons Restaurant, New York
"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth." Rhoda Olsen
President, Great Clips for Hair