In my last post, I talked about the difference between a customer who thinks “Them” when thinking of you and a customer who thinks “We” when thinking of you. This shows us how you can know if you are in a relationship with a customer:In a customer relationship, your customer never thinks of you without thinking of both of you

This is powerful stuff. Your customer thinks about you and your business 1% of 1% of the time. She thinks of herself 100% of the time. So once she invites you into the 1st person with her, and thinks “We,” you have now earned the right to share mindspace with what she cares most about: herself.

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