We: The Ideal Customer Relationship

What differentiates you more in a customer’s mind, your products, your services or your relationship? When your customer believes they are in a “We” relationship with you, they will be more engaged with and loyal to you.

With a fresh, provocative look at how to connect with customers, Steve Yastrow helps readers understand how to differentiate their businesses in a meaningful way. Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: a strong relationship with your business. And what is the best kind of customer relationship? A “We” relationship, where the customer sees you not as a vendor or a provider, but as a collaborator. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers and change the way your customers think about you.

We Bonuses

Praise for We: The Ideal Customer Relationship


“When Steve Yastrow writes, I pay close attention. He is at once a wonderful storyteller, a sophisticated purveyor of ideas, and an effective change agent. We is a superb book.”

– Tom Peters


“This book will give you a breakthrough strategy for next generation marketing. Read this book and supercharge your sleepy marketing efforts with engagement.”

– Tim Sanders, former Chief Solutions Officer at Yahoo and author of
Love Is The Killer App: How To Win Business and Influence Friends


“Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas described in his new groundbreaking book We at Kimpton and have seen very positive results in property performance and customer loyalty as a result.”

– Mike Depatie, CEO
Kimpton Hotels & Restaurants