Have you seen the latest Volkswagen TV ad, focused on safety?
Little boy buying a bike: Is it fast?
Older boy selling bike: It’s got 10 speeds, my friend.
Same boy, slightly older, buying a small motorcycle: Is it fast?
Seller: It’s got a lightning bolt on it, doesn’t it?
Same boy as young man, buying a flashy red car: Is it fast?
Seller: I’m not even sure if it’s street legal.
Same guy, a bit older, buying a Volkswagen and revealing a baby as he asks: Is it safe?
Volkswagen salesman: Of, course, it’s a Volkswagen.
Announcer voice over, about Volkswagen safety.
Great ad so far. Instrumental rock music has been playing in the background, and in the last seconds we realize it is Ted Nugent’s song Stranglehold and we hear these lyrics:
“I’ve got you in a stranglehold baby.”
An ad about safety, where the customer is shown holding an infant, that ends with the words “I’ve got you in a stranglehold baby.” What were they thinking?