So what if you’re different? Does anyone care?
Yesterday, a friend and I were discussing one of his competitors. This company has a unique feature, and has built their entire brand story around that feature. The problem? The feature isn’t that important to many people. (My friend smiles at this competitor’s strategy)
There is a difference between being different and being differentiated. “Since 1984,” “The Largest” or “Unlike others, we use only the highest quality rivets” may all be true. But do they matter?
(Shortly after speaking with my friend, Stumble Upon brought me to this picture, at funnyharhar.com)