When you consider where to focus your team’s time attention and resources, I encourage you to think beyond low hanging fruit. Use these questions to filter the opportunities with the most potential in your business:

  • Is the fruit within reach?
    • How accessible is this opportunity?
    • Can you tap into this opportunity with a reasonable investment of resources?
  • Is the fruit big enough?
    • Will your business really benefit from this opportunity?
    • Is this opportunity worth it?
  • Is the fruit ripe?
    • Is this the right time for your business to focus on this opportunity?
    • Are you ready to pursue this opportunity?

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