Great customer service is expected these days. You can’t win by having good customer service, you can only lose by not having it. To differentiate from the competition, it’s time to think beyond customer service.
Here’s the truth: relationships are more differentiating than products or services. Every company thinks their product or service is the best in its category. But “better” is subjective and customers don’t make decisions based on which product is better. They make decisions based on emotion, based on a feeling of connection, based on relationships.
Do more than just surprise and delight your customers with expedited shipping or loyalty perks. Try personalizing experiences that build relationships and help them feel more connected to your company. Stand above the competition; think beyond customer service and focus on building customer relationships.