The Relationship Threshold

Relationships progress one encounter at a time, improving in steps until the relationship arrives at a new level where new things can happen.

Today’s newsletter, The Relationship Threshold, discusses what these new levels are, and how to reach them.  This concept is, for me, simple yet cathartic.  It has helped me focus sales and marketing efforts on their true goal: Building a customer relationship to the point where the customer will act in a new, important way.

What are the important thresholds in your customer relationships?

Enjoy the newsletter, and please share your comments below.  (And, Amanda has prepared a free download of the Relationship Threshold Model chart for you, which you’ll find in the newsletter.)


  • Fabio Platero
    Jan 27, 2009 - 12:17 pm

    Steve, thanks for great takeaway. 80% of my income comes from 20% of my customers which maintain strong relationships.

  • Steve Yastrow
    Jan 27, 2009 - 13:51 pm

    Fabio – what are some of the important thresholds in your customer relationships?

  • Fabio Platero
    Jan 27, 2009 - 20:43 pm


    As I develop relationships with network marketing clients, my key thresholds are:

    1- Fabio, you can help me build my business?

    2- Fabio, I want to learn new skills and become a leader.

  • Amanda Cullen
    Jan 28, 2009 - 10:13 am

    Two of my important thresholds are:

    Could you put me together a proposal on what we’ve been talking about?

    When the client starts asking about how long it would take to complete a project. Then I know they’ve already said, “Yes.”

  • Steve Yastrow
    Jan 28, 2009 - 23:55 pm

    What threshold is a Super Bowl ad aiming for? “We managed to bounce some light off your retina” ????

  • relationship
    Apr 08, 2009 - 20:48 pm


    I don’t comment often, but I do like your blog….

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