The Great Fallacy of Marketing

The great fallacy of marketing is that it can be delegated to a few people in your company and to inanimate objects, such as ads, brochures and web sites.

The most effective marketing is human to human; everything else is a compromise.

Advertising should be the last thing you consider in your marketing plan.

Think Brand Harmony, not brute force.

(This isn’t my opinion.  It’s your customers’ opinion.  It’s how they evaluate you.)

Recalibrate your approach to marketing.

4 Comments

  • Mary Schmidt
    Feb 27, 2009 - 11:24 am

    Or, as I say (over and over) Everything you do is marketing…and that’s a lot more than a brochure.

    Hmmm…and why is it that when times get tough, the first place companies cut is “marketing.” Could it be because they see it as a bunch of inanimate objects? Hmmm…

    • Steve Yastrow
      Feb 27, 2009 - 14:55 pm

      Hi Mary … I always love seeing you here. I think there are a lot of inanimate objects that can be cut, n’est-ce pas?

      It’s time to recalibrate!

  • Clemens
    Mar 10, 2009 - 01:42 am

    Steve,

    Wow, “The most effective marketing is human to human; everything else is a compromise.” I love it. You nailed it.

    Clemens

  • شات صوتي
    Mar 29, 2009 - 18:43 pm

    Wow, “The most effective marketing is human to human; everything else is a compromise.” I love it. You nailed

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