The great fallacy of marketing is that it can be delegated to a few people in your company and to inanimate objects, such as ads, brochures and web sites.
The most effective marketing is human to human; everything else is a compromise.
Advertising should be the last thing you consider in your marketing plan.
Think Brand Harmony, not brute force.
(This isn’t my opinion. It’s your customers’ opinion. It’s how they evaluate you.)
Recalibrate your approach to marketing.