There is latent profit in every business situation, no matter how bleak it may seem. There are always untapped opportunities, some of which have always been there, and some that arise because of tough economic times… even these tough economic times.

On January 9, 2009 I conducted a 2009 Readiness Teleseminar, focusing on Six Readiness Questions to help people thrive in 2009. The teleseminar filled up and many people were not able to enroll… but not to worry: I’m including a one-hour audio download of the entire teleseminar, along with the Learning Guide, for you.

Here’s what you’ll find in the teleseminar:

  • My encouragement to focus on “Ops. + Opps,” and to take personal responsibility for what happens to you.
  • A discussion of the Six Readiness Questions that I am using to help my clients and myself thrive in 2009:
  1. Where is the latent profit in your business?
  2. How can your current customers help you unleash that latent profit?
  3. How does the economic situation help you focus your new customer acquisition efforts?
  4. Is your brand strategy right for the times, i.e., what do you want your customers to think about you?
  5. Are you communicating with customers optimally at all touchpoints?
  6. How clear and compelling is your internal brand?

These questions are always important, but I’m confident you will find that they are especially helpful as we confront our current economic crisis.

Click this link to download the 2009 Readiness Teleseminar and Learning Guide.We’ve included easy instructions to get the teleseminar on to your iPod or a CD, so you can listen to it whenever it makes the most sense for you.

Take Notice

As you listen to the teleseminar, keep your mind open and notice the “big themes” that strike you.

Are there untapped opportunities waiting for your attention, with existing customers or new customers?

Is there a chance to evolve your brand strategy and the conversations you have with customers to be more relevant now?

How clear and compelling is your internal brand, i.e., does your team have a “shared belief of who we intend to be?”

And… as you will be asked near the beginning of the hour, is your company saying “No” more than it is saying “Yes?”

Try this

Share the teleseminar and Learning Guide with colleagues in your company or other colleagues you brainstorm with. Make a commitment to listen to it and to work through the Six Readiness Questions. At Yastrow & Company, we’ve been doing this, and it has helped direct our efforts in a very productive way; I hope you enjoy the same results!

2009 will not be easy for any business… unless you are a psychiatrist. But, we can do a lot of things, and take many personal actions, to improve our own situations. Use these Six Readiness Questions as a launch pad to get you beyond survival to “thrival” in 2009.

The teleseminar focuses a lot on personal responsibility.  For those of you who want to learn more about modern thinking on this topic, I highly recommend this lecture series from The Teaching Company, No Excuses: Existentialism and The Meaning of Life, by Professor Robert Solomon of the University of Texas – Austin.  12 hours very well spent.  (Although if you’re like me you’ll hit rewind a lot and re-listen to key parts. This has always been one of my favorite areas of philosophy.)

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