Stop Telling Stories
Sales and marketing are not about telling stories. Sales and marketing are about helping your customer create a story, in his mind, in which you figure as a prominent, clear, vibrant character. If your customer tells himself a meaningful, motivating story that includes you, he will be much more likely to get more involved with you, and take actions that improve your business results.
Stop telling stories about yourself. Instead, figure out how to make yourself part of your customer’s story.