Recently, I interviewed with Erik Hansen of the Tom Peters site as a Cool Friend. The interview was really long, and I know you all have lots of things to do, so I broke it up into byte-size pieces.

There are two interview clips in this divShare box. In the first piece, Erik and I talk about what makes a We relationship. In the second, Erik and I discuss how marketers lose their sense of real-life relationships when they start “targeting” their customers.

If you’d like to hear or read the entire interview, you can find it here.

1 Comment

  • We disagree, Jeffrey
    Aug 07, 2008 - 08:01 am

    […] (For a quick description of a We relationship, check out the first audio link on this post.) […]

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