Keynotes and Interactive Workshops

Steve YastrowSteve Yastrow challenges audiences to answer the question, “Do your customers believe in you?” His fresh, provocative approach to marketing, customer relationships and sales, along with his engaging speaking style, shows audiences how to create compelling customer beliefs that drive business results.

Keynote Speaker Steve Yastrow at LIINE-XAudience members walk away from Steve’s keynotes and highly interactive workshops with concrete ideas they can act on immediately. Steve’s in-depth, real-world experiences advising hundreds of companies and organizations inform his practical, proven approach to driving business results.

Steve Yastrow Keynote Speech LINE-XSteve is the author of three books, Brand Harmony, We: The Ideal Customer Relationship and Ditch the Pitch, a best-selling sales book.

He is a former senior marketing executive with Hyatt Hotels and is now president of Yastrow and Company, his consulting firm.

(Photo Credit: Danielle Masucci Photography)

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To book Steve or check his availability, please contact him at

Steve’s Speaking Reel


Steve’s Speaking Topics

Each one of Steve’s speaking topics will be customized for your organization and can be conducted in a keynote or interactive workshop format. Click on a topic below to read more.

Ditch the Pitch: Improvise to Sell More

Nobody wants to hear a sales pitch. When you ditch the pitch, you become a better persuader by engaging your customers in conversations they care about.

Can be customized for these audiences: salespeople, inside sales, customer relationship managers, or anyone who needs to persuade customers

Key Audience Takeaways:

  • Understand how to capture the interest of customers without relying on a pre-written sales pitch
  • Learn why persuasive conversations are more effective than sales pitches
  • Gain tools to develop the skills and confidence to improvise successful persuasive conversations
  • Practice six Ditch the Pitch Habits to improve their ability to sell naturally and persuade confidently 

Value to your Business:

  • Improve sales conversion rates
  • Improve performance of individual salespeople
  • Increase customer loyalty
  • Build customer relationships

We: Create Profitable Customer Relationships

The most loyal and profitable customer relationships develop when your customers think “We,” rather than “Us and Them.”

Can be customized for these audiences: senior management, salespeople and employees with customer contact

Key Audience Takeaways:

  • Understand that relationships are far more differentiating than products or services
  • Learn the concept of creating relationship-building encounters instead of relationship-eroding transactions
  • Explore how to create ongoing conversations with customers that nurture meaningful, loyal and profitable customer relationships

Value to your Business:

  • Increase revenue per customer
  • Create relationships with more people in customer organizations
  • Increase customer loyalty and reduce customer attrition
  • Improve employees’ ability to engage customers in encounters

Brand Harmony: The Connection between Employees, Customers and Results

Customers form strong brand impressions of your organization when all interactions they have with you blend in harmony to tell one clear, integrated, compelling story. How well are you creating an experience of brand harmony for your customers?

Can be customized for these audiences: senior management, marketing team, and the broader employee population

Key Audience Takeaways:

  • Discover how to improve results through a fresh approach to marketing and branding
  • Gain insights into how to refine and communicate your brand story
  • Learn methods to strengthen your brand by creating a seamless, motivating customer experience
  • Understand the value of creating strong “brand habits” throughout your organization 

Value to your Business:

  • Drive revenue and profits
  • Clarify and strengthen your brand
  • Create a more powerful customer experience
  • Improve effectiveness of marketing communications
  • Increase employee engagement

Unleash Your Latent Profit

Is your company making all of the money that it could? Your business, like every other business, has the potential to be much more successful and profitable than it already is.

Can be customized for these audiences: senior management and boards of directors

Key Audience Takeaways:

  • Discover where the latent profit is in your business
  • Determine what customer actions most impact your business performance
  • Learn other ways to increase profits besides cost-cutting
  • Mine your existing customer base to uncover profit potential
  • Focus marketing on results and profit generation 

Value to your Business:

  • Improve business performance
  • Increase enterprise value
  • Focus your organization on the most lucrative activities
  • Create a filter for better business decision-making


More Speaking Videos

Speaking Testimonials
Mike Depatie
Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas... and have seen very positive results.

Mike Depatie

CEO, Kimpton Hotels and Restaurants
Kathleen Phillips
Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off.

Kathleen Phillips

Ernst & Young, Chicago, IL
Doug Ducey
In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, ‘When can we get him back?'

Doug Ducey

CEO & Chairman, Cold Stone Creamery, Governor of Arizona
Chris Miller
I rarely book speakers more than once. But I’ve used Steve four times! Steve has our association’s interest at heart and works tirelessly to deliver customized programs. He always ranks highly with our affiliates because he is outcome-focused, fast-paced and highly engaging. Anyone looking for insight and understanding into marketing, branding and sales should book Steve!

Chris Miller

Executive Director, Professional Systems Network International
Jennifer Whelan
“Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later.”

Jennifer Whelan

Vice President of Marketing, Acuative
Chris Tucker
Steve is a creative and collaborative speaker who communicates his ideas clearly and concisely. He immediately understood our business needs and provided a better perspective on how our customers see us as a company. I have referred Steve to our customers in the past and I will continue to do so. He’s intuitive and has a unique way of looking at business. Steve has the experience to turn a project into something extremely valuable for any organization. I strongly recommend working with Yastrow and Company.

Chris Tucker

Director of Business Development, MBX Systems
Ward Alles
Steve Yastrow knows his stuff. That's why our management team has read all of his books. And that's why we've had him as a keynote speaker at both client and employee events. From creating brand alignment, to selling more effectively, to providing top-notch customer service, Steve offers words of wisdom based on real-life experiences. He always engages his audiences with questions, interactive exercises and great storytelling that keep you coming back for more. Read Steve's books. Then book Steve. You'll be glad you did.

Ward Alles

CEO, Core Creative
Speaking Clients
  • BBN Europe
  • Brand ManageCamp
  • Michigan State University
  • Multievents Mauritius
  • Purina Mills
  • Subway
See All Speaking Clients
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