Relationships are like cockroaches

Cockroaches? (Ok, I’m in a provocative mood.)

We always imagine that after some sort of mega-disaster cockroaches will still survive to roam the earth, no matter what happens to us poor humans. We believe that they are resilient, and can’t be crushed.

You just watch.  When our current economic mega-disaster is finally behind us, see who you’re still doing business with.  Will it be those that you dealt with due to price, special offers, and exciting promotions?  Or, will it be with those with whom you have cultivated strong “We” relationships?

Economic turmoil invites price slashing and rich promotions.  But, like caffeine, the energy from these activities only lasts a little while, and then it disappears.  No matter how bad the economy gets, no matter how much pain you suffer, your strong business relationships will prove their resilience, and will survive tough times. They can’t be crushed.

Outside forces can’t destroy a great relationship.  In fact, tough times give you many opportunities to strengthen relationships. (Go ahead, try it.)


  • bonnie larner
    Jan 21, 2009 - 04:51 am

    Steve, I must admit that is the most curious analogy I’ve ever read! One year in college I caught a cockroach and kept it in a little plastic box on my nightstand. It had no food, no water, and barely any air. Every night I’d take a peek at it and it would stare back, waving goodnight with its antennae. After 4 months I took him outside and let him go. Anything with such a mighty will to live deserved to do so.

    yar my friend,
    triiibe on!

    • Steve Yastrow
      Jan 21, 2009 - 08:59 am

      Ok, you could also call my mood last night “curious.” Relationships do need to be nurtured (of course), but I just imagine all of us emerging from this economic meltdown with no memory of the people who offered us promotional deals, and no residual benefit from the customers to whom we offered deals … but the opposite will happen with those with whom we have strong relationships – they will emerge alive and ready to keep going.

    • Amanda Cullen
      Jan 21, 2009 - 09:51 am

      Great story, Bonnie 😀

      Steve, I think relationships are a lot cuter than cockroaches, though.

  • Fabio Platero
    Jan 21, 2009 - 08:26 am

    Hein Steve, great analogy. I’m tweeting.

  • Eliot
    Jan 21, 2009 - 19:17 pm

    Steve, I notice that price is currently not relevant in my vendor purchases now. I only consider those who will provide great service and value into the future. Those who cold call me or dont return my calls get zip. An old but cold relationship visited me today and we were on again just like that!

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