Press Coverage

On the Job: Best Sales Pitches are about Listening
USA Today

Does Anybody Really Need a One-Minute ‘Elevator Pitch’?
CNN Money – Fortune

Forget PowerPoint: Improv Is the New (Old) Way to Sell
Huffington Post

Steve Yastrow Talks Super Bowl Ads
Fox Business Network

Steve Yastrow Interviewed by Neil Cavuto
Fox Business Network

5 Business Books You Should Read This Spring

Take a Page From Hollywood, Improv Your Next Brainstorming Session

Need an Investor? Ditch the Pitch.

Engage Your Customer In Order To Sell Most Efficiently
Investor’s Business Daily

Ditch the Pitch: The Art of Improvised Persuasion
Publishers Weekly

We’re Talking, but We’re Not Communicating
The Times of Israel

Give Your Employees Tools to Ditch the Pitch

Ditch the Pitch… and Focus on the Client

The Real Secret to Scoring a Promotion That No One Tells You About
Brazen Careerist

Five Ways to Ditch the Pitch
Spin Sucks

Improvisational Selling

Segment 1 (MP3)
Segment 2 (MP3)
Money Radio KPSF-1200 Palm Springs, Sinclair Noe
Money Radio KFNN-1500 Phoenix, Sinclair Noe

Cool Friend Interview: We
Tom Peters

Cool Friends Interview: Brand Harmony
Tom Peters

How to Market to Millennials
Independent Agent Magazine

Interview: A Different Way of Thinking
Microsoft Retailspeak

Oral Argument as an Improvised Conversation
Listen Like a Lawyer

Ep033: Steve Yastrow, Ditch The Pitch and Sell
Life’s a Pitch

Podcast: Ditch the Pitch
Business Owner’s Toolkit

Business Book Reviews
Dallas Morning News

Ditch the Pitch
The Costco Connection

On Business
Delta Sky

3 Books Small Business Owners Should Read

15 Tips to Increase Your Sales in 2014
Advantages Magazine

Want Investors? Ditch the Sales Pitch
Upstart Business Journal

Don’t Pitch… Persuade Your Way to the Top
Business Book Talk

Fundraising Tip: Ditch the Pitch Series
eJewish Philanthropy

Ditch the Pitch: An Interview with Steve Yastrow
Personal Branding Blog

How to Sell Smarter by Ditching the Pitch
Phoenix Business Journal

Best Sales Pitches are Really about Listening
Asbury Park Press

Anita Bruzzese Column: Best Sales Pitches are Really about Listening
Green Bay Press Gazette

Sellers Are Good Listeners
Pittsburgh Tribune-Review

Best Marketing Pitches are Really about Listening
Clarion Ledger

Anita Bruzzese: Best Sales Pitches are Really about Listening
Reno Gazette-Journal

Art of Gentle Persuasion
Arizona Republic

“We” Can Help Build Business Relationships
The Daily Herald



For media inquiries, please contact
Kim Rule
Media Praise

"I recommend Yastrow's book for any sales team or individual sales rep looking for a better way to make the selling process more productive and pleasant. And I say go ahead, ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required."
John Fox, Huffington Post

"This new and refreshing approach to persuasive marketing will appeal to readers in sales jobs and beyond."
Publishers Weekly

"The premise is a good one, the approach is a useful one and it is written in a helpful and accessible way -- the combination of those factors makes this a book worth reading, dog-earing and coming back to in the future."
Kevin Eikenberry, Leadership and Learning Blog

"…packed with worthwhile ideas…"
Ray Silverstein, Phoenix Business Blog

"Ditch the Pitch is a good introduction to the whys and hows of sales improvisation."
Theodore Kinni, strategy + business

"Do yourself a favor and read Steve’s book. It’s simple, relevant, applicable to any field, and ultimately reveals the emotional reality of relationships."
Molly Koernke, Soaring Brand

"Yastrow, with help from improv performers, like comedians and musicians, will show you how to master persuasive conversations."