It’s not about you

Who does your customer care more about, you or herself?

Don’t ever forget this, for a minute. Your customer doesn’t really care about you.  Your customer cares about herself.  If you want her to be interested in you, you MUST ensure that the conversation is about her, not about you.

Ditch the pitch. Don’t talk about yourself. (Unless you want your customer’s mind to wander.)

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