• Michael Martine
    Feb 08, 2008 - 20:49 pm

    Thanks for reminding me again why I never, ever watch that sorry excuse for a news channel. Although it’s too bad that you were offered up as token resistance, it’s still fantastic publicity for you. I bet your message got through to some people.

  • Brian Oates
    Feb 08, 2008 - 23:04 pm

    A little unfair to be on the network airing the superbowl…
    Saying a product was blogged about doesn’t say if it was positive or negative. Gotta love statistics.

    • Steve Yastrow
      Feb 11, 2008 - 04:14 am

      Yeah, name mentions don’t put money in the cash register. The work you do, Brian, at daxle.net is a much better example of a communication that sticks. You may reach fewer people, but for each individual person who pays attention to an in-depth interview, you can have a much bigger impact than when that one person pays attention to a Super Bowl ad. For 99% of businesses in the world it’s not how many people you talk to that counts, but the impact of each individual encounter.

  • bonnieL
    Jan 25, 2009 - 20:30 pm

    @Michael – can you name any other news show that isn’t a sorry excuse for a news show?

    @Brian – Bingo! Never bite the hand that feeds you.

    @Steve – not sure any other TV show would have been more in your favor Steve – that’s how they survive. Same happens when we try to tell your “We” story to ad agencies.

    Curious, did your hits go up any during Cavuto’s show?
    Also wanted to tell you I thought you came off authentically, and that’s a positive.

    triiibe on!

  • Steve Yastrow
    Jan 25, 2009 - 21:38 pm

    Bonnie –

    Yes, hits went way up. But that still doesn’t prove the value of mass media. Book sales did not go up. (Jerk didn’t even mention my books)

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