Here’s short video rant on taking control of your company’s future, inspired by a conversation with Mats Lederhausen of Be-Cause. Mats is very interested in helping companies define their purpose, and this conversation, led me to a late-night eye-opening.

There is no destiny that you don’t create! 19th century Danish philosopher Soren Kierkegaard distinguished between riding a wild stallion and riding in the back of a hay wagon. They both get you somewhere, but the first, while more challenging, requires much more responsibility.  Ride the stallion, especially in tough times!


  • Caroline Ceisel
    Dec 10, 2008 - 10:39 am

    I like the idea of “invent your own future now.” I think though, that it is also critical to know your present. To understand what your company means to its customers and where it has grown.

    I think that if you know and understand what is already there, “the size and grain of the rock” so to speak, you can sculpt something much more meaningful.

  • Steve Yastrow
    Dec 10, 2008 - 13:04 pm

    Yes, the future starts now!

  • bonnieL
    Dec 10, 2008 - 13:45 pm

    Hey Steve, it’s time for Yastrow to sell t-shirts/buttons/bumper stickers.


    Gonna post your video on triiibes – hope you don’t mind.

    “A year from now you’ll wish you had started today.”

    triiibe on!

    • Steve Yastrow
      Dec 10, 2008 - 14:38 pm

      Yes, please post on Triiibes! Let’s hook up there.

  • Steve Yastrow
    Dec 12, 2008 - 03:59 am

    Joel – that’s the excitement of telling this story! I need to have my encourage when I tell it, since it takes such an abrupt turn. If someone tuned out in the middle, they’d think I was “pre-determinist” business person, which is the opposite of what I am! Gotta keep life exciting!

  • Joel D Canfield
    Dec 12, 2008 - 03:50 am

    As you began, I thought you’d lost your mind. I’ve followed your posts and comments at Tom P’s site, and this sounded like madness compared to the Steve I’ve read over there.

    Glad I stuck around for the denouement.

    I’m shortening ‘Invent Your Future Now’ to InYoFuN!

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