I just received an email meeting request from a sales person, in response to a query I made about his company. I am inclined to accept his meeting request, because I think he may be able to help me.

Yet … I couldn’t help but notice the title under his name in his email signature: “Client Acquisitions”

I don’t want to be acquired!! I want to be helped, I want my needs to be addressed, I want to benefit from this relationship … but I don’t want to be acquired.

“Client Acquisitions” is a company-centric piece of jargon, describing how the company benefits by acquiring me and grabbing my money.

Customers create their impressions of your company by considering all touchpoints they have with you, including your title. Always think from your customer’s perspective, no matter what you are trying to communicate.



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