Create a Unified Brand Experience
You’re missing out on business because your customers aren’t giving you all of the business they could. Don’t leave money on the table. Motivating your customers to give you more business will take your results to the next level.
The key to motivating your customers to give you more business is to create a unified brand experience. When all interactions customers have with your company blend together, everything about working with you will make sense.
To create this unified brand experience, you have to think about 3 things:
- Develop a clear brand message
- Ensure your customer-facing team communicates that message in their conversations with customers
- Inspire your entire team to embrace and live the brand in everything that they do
You need to develop a clear brand message that helps your customers think: “I get it, I want it and I can’t get it anywhere else.” This means that they will understand what you offer them, they will value it and they will know that they can’t get it from your competition.
Once you have a clear brand message, your customer-facing team needs to communicate that message in every conversation they have with customers. Customer conversations are a critical part of a unified brand experience that will motivate customers to give you more business.
A unified brand experience goes beyond your customer-facing team. Everyone on your team contributes, in some way, to creating a unified brand experience for your customers. All of your team members need to develop the habit of embracing and living the brand in everything that they do.
When you create a unified brand experience, your customers will give you more business and you will be more successful. Make this happen in 2020 by focusing on creating a unified brand experience now.