Here’s a relationship-building-encounter thought for today:
As you interact with a customer, consider what it will take to have your customer think, “This could have only happened with me. I am not getting the ‘standard treatment.’ I am being treated in a way that recognizes and honors who I am.”
Customers have very sensitive antennae that tell them when they are getting a cookie-cutter, scripted, pulled-from-inventory sort of treatment. Yes, it’s more efficient to treat customers in a standard way. But, when it comes to building relationships, it is much less effective.