Stories that Drive Customer Commitment Are you communicating stories that develop commitment? “Humans think in stories rather than in facts, numbers or equations.” — Yuval Noah Harari Historian and Author Humans have had language for more than 100,000 years, but writing has only been around for the past 5000 years. During the tens of thousands […]
Be a Star Character in Your Customer’s Story If your customers embrace a clear, compelling story about your company, they will be more likely to commit to you and give you a substantial share of their love, loyalty, and purchases. So, what is the nature of that story? What is it you want your customers […]
Great customer service is expected these days. You can’t win by having good customer service, you can only lose by not having it.
Once you recognize that each member of your team contributes to your customers' impressions of you, you can focus your efforts not only on traditional marketing tactics