Be a Star Character in Your Customer’s Story If your customers embrace a clear, compelling story about your company, they will be more likely to commit to you and give you a substantial share of their love, loyalty, and purchases. So, what is the nature of that story? What is it you want your customers […]
Think beyond employee engagement initiatives. Instead, focus every element of your employee experience on inspiring a committed team.
Great customer service is expected these days. You can’t win by having good customer service, you can only lose by not having it.
Once you recognize that each member of your team contributes to your customers' impressions of you, you can focus your efforts not only on traditional marketing tactics