Why Your Marketing Communications Aren’t Working How much time, effort and money are you spending on marketing communications? Do you think your investments are paying off? Like many executives, you’re probably not convinced that your marketing communications efforts are working. Imagine this: one evening you walk into a party, uninvited, and start loudly declaring, “I’ve […]
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The Portable Brand Story Is your brand story portable? Here’s a very common business-to-business marketing challenge: We don’t always get to have direct communication with all of the decision influencers who affect our ability to make a sale. We can form a very strong relationship with a few people in an organization, but they frequently […]
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Stories that Drive Customer Commitment Are you communicating stories that develop commitment? “Humans think in stories rather than in facts, numbers or equations.” — Yuval Noah Harari Historian and Author Humans have had language for more than 100,000 years, but writing has only been around for the past 5000 years. During the tens of thousands […]
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