Business Strategy and Sales Workshops

Steve Yastrow leading an interactive workshopSteve Yastrow’s interactive workshops are designed to engage your audience and inspire them to act. Audiences will learn how to create compelling customer beliefs that drive business results.

From one-hour sessions to full-day, intensive retreats, Steve learns about your business and customizes a workshop for your audience. Personalized learning materials help engage participants in thought-provoking exercises that get results.

Book Steve

To book Steve or check his availability, please contact him at steve@yastrow.com

A Sample Steve Yastrow Workshop

Workshop Topics

Sales: Ditch the Pitch

Nobody wants to hear a sales pitch. When you ditch the pitch, you become a better persuader by engaging your customers in conversations they care about.

Can be customized for these audiences: salespeople, inside sales, customer relationship managers, or anyone who needs to persuade customers

Key Audience Takeaways:

  • Understand how to capture the interest of customers without relying on a pre-written sales pitch
  • Gain tools to develop the skills and confidence to improvise successful persuasive conversations
  • Learn six Ditch the Pitch Habits to improve their ability to sell naturally and persuade confidently 

Value to your Business:

  • Improve sales conversion rates
  • Improve performance of individual salespeople
  • Increase customer loyalty
  • Build customer relationships

We: Create Profitable Customer Relationships

The most loyal and profitable customer relationships develop when your customers think “We,” rather than “Us and Them.”

Can be customized for these audiences: senior management, salespeople and employees with customer contact

Key Audience Takeaways:

  • Understand that relationships are far more differentiating than products or services
  • Learn the concept of creating relationship-building encounters instead of relationship-eroding transactions
  • Explore how to create ongoing conversations with customers that nurture meaningful, loyal and profitable customer relationships

Value to your Business:

  • Increase revenue per customer
  • Create relationships with more people in customer organizations
  • Increase customer loyalty and reduce customer attrition
  • Improve employees’ ability to engage customers in encounters

Business Strategy: Unleash Your Latent Profit

Your company has the potential to be much more successful and profitable than it already is. This intensive, inspiring workshop will help you find the profit hidden within your business.

Can be customized for these audiences: senior management and boards of directors

Key Audience Takeaways:

  • Discover where the latent profit is in your business
  • Determine what customer actions most impact your business performance
  • Learn other ways to increase profits besides cost-cutting
  • Mine your existing customer base to uncover profit potential
  • Focus marketing on results and profit generation 

Value to your Business:

  • Improve business performance
  • Increase enterprise value
  • Focus your organization on the most lucrative activities
  • Create a filter for better business decision-making

Brand Strategy: What's Your Story?

Your company’s story is the reason you exist. When customers and employees believe this story is clear, compelling and differentiating, your company is on a path to achieving your business goals.

Can be customized for these audiences: senior management and boards of directors

Key Audience Takeaways:

  • Define desired business results for your company
  • Outline the elements of your company’s story, and connect them with your desired business results
  • Answer what makes your company’s story clear, compelling and differentiating
  • Start integrating your story into your company right away

Value to your Business:

  • Improve business performance
  • Increase enterprise value
  • Focus your organization on the most lucrative activities
  • Create a filter for better business decision-making
Testimonials

"In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, ‘When can we get him back?’"
Doug Ducey
CEO & Chairman, Cold Stone Creamery
Governor of Arizona

"In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow’s teachings are applicable to any business that values long-standing success based on personal relationships."
Alex von Bidder, Managing Partner, The Four Seasons Restaurant, New York

"Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off."
Kathleen Phillips
Ernst & Young, Chicago, IL

"Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas... and have seen very positive results."
Mike Depatie
CEO, Kimpton Hotels and Restaurants

"Steve has our association’s interest at heart and works tirelessly to deliver customized programs. He always ranks highly with our affiliates because he is outcome-focused, fast-paced and highly engaging. Anyone looking for insight and understanding into marketing, branding and sales should book Steve!"
Chris Miller, Executive Director, Professional Systems Network International

"Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later."
Jennifer Whelan
VP Marketing, Acuative

"I give Steve two thumbs up—five thumbs up, if I had that many!"
Roma Maxwell
Director of Sales and Marketing, Rancho La Puerta

Speaking Clients
  • BBN Europe
  • Brand ManageCamp
  • Michigan State University
  • Multievents Mauritius
  • Purina Mills
  • Subway
See All Speaking Clients
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