What are your customers loyal to?

I’m preparing my keynote speech for the 2008 Loyalty, Incentive and Reward Expo, this Monday, 11/5, in Orlando.

Among the many issues I’m thinking about, ponder this one:  Are your customers loyal to your promotions, or loyal to their relationship with you?

(Do you think this is a major issue? I do.)

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Posted in We relationships
3 comments on “What are your customers loyal to?
  1. bonnieL says:

    Morning Steve, would love to be a fly on the wall for this one! 2008 Loyalty, Incentive and Reward Expo

    “The only Conference focused on maximizing your customer, employee, and client relationships.”

    Does your keynote answer the questions you’ve posed here Steve?

    Are your customers loyal to your promotions,
    or loyal to their relationship with you?

    Would appreciate an executive summary of the Expo when you return. Most curious how many businesses
    are truly beginnig to grasp the premise of “We vs Me.”

    Safe travels,

    bonnieL

  2. Bonnie – I hope my keynote addresses these issues! (Let’s see what attendees have to say after tomorrow.)

    So much of my work is about the connection between employees, customers and results, and how relationships, based on true loyalty, are what fuel that connection. More later …

  3. amanda says:

    Hey Bonnie,

    You might check out the newsletter Turning Customer Loyalty Upside Down from the archives to read more about Steve’s thoughts on customer loyalty.

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