Relationships progress one encounter at a time, improving in steps until the relationship arrives at a new level where new things can happen.
Today’s newsletter, The Relationship Threshold, discusses what these new levels are, and how to reach them. This concept is, for me, simple yet cathartic. It has helped me focus sales and marketing efforts on their true goal: Building a customer relationship to the point where the customer will act in a new, important way.
What are the important thresholds in your customer relationships?
Enjoy the newsletter, and please share your comments below. (And, Amanda has prepared a free download of the Relationship Threshold Model chart for you, which you’ll find in the newsletter.)