The Great Fallacy of Marketing

The great fallacy of marketing is that it can be delegated to a few people in your company and to inanimate objects, such as ads, brochures and web sites.

The most effective marketing is human to human; everything else is a compromise.

Advertising should be the last thing you consider in your marketing plan.

Think Brand Harmony, not brute force.

(This isn’t my opinion.  It’s your customers’ opinion.  It’s how they evaluate you.)

Recalibrate your approach to marketing.

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Posted in Brand Harmony
4 comments on “The Great Fallacy of Marketing
  1. Mary Schmidt says:

    Or, as I say (over and over) Everything you do is marketing…and that’s a lot more than a brochure.

    Hmmm…and why is it that when times get tough, the first place companies cut is “marketing.” Could it be because they see it as a bunch of inanimate objects? Hmmm…

  2. Clemens says:

    Steve,

    Wow, “The most effective marketing is human to human; everything else is a compromise.” I love it. You nailed it.

    Clemens

  3. Wow, “The most effective marketing is human to human; everything else is a compromise.” I love it. You nailed

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