Here’s a recent post I wrote for tompeters.com, titled Size Matters. The point: Humans didn’t evolve to merge into ever bigger and bigger groups. We evolved to split up our organizations when we got too big, staying in group sizes where members could all relate to each other.
Here’s a recent post I did on tompeters.com, claiming that customer service is not enough to differentiate a company. Do you agree?
Don’t just be your job. Be you. Be irreplaceable.
This is a post I published on tompeters.com today. When creating relationship-building encounters with a customer, it’s critical that you interact in a way that is unique to you, and clearly you. After all, there is no one else like you.
I’ve started publishing a six-part series on tompeters.com, focusing on my Six Recalibration Questions:
If you approach each of these questions, with a “spirit of recalibration,” you will greatly improve your chances of thriving during this economic mayhem.
Here are links to parts 1, 2 and 3 of my series on tompeters.com. I’ll update when new posts are published over the next few weeks.
tompeters.com Recalibration series, part 1
Ah, the week each year where I get to be extra-contrarian and make fun of people who waste shareholders’ money on vanity publicity. It’s time for the Super Bowl!
Tomorrow morning, January 30th, I will be interviewed on Fox Business News (click here to find the station in your area) between 7:45 and 8:00 AM eastern time. I’ll be interviewed by Charles Payne.
Then, on Sunday during the game, author Sally Hogshead and I will engage in a fun, real-time, online debate on tompeters.com. We’ll be tweeting back and forth on Twitter, with the tweets being continually updated to a post on tompeters.com where people can comment. Join us! (Sally will interviewed from the game site Sunday morning on The Today Show)
So, what kinds of questions do you think people are asking this year about Super Bowl advertising? Is it a better idea or worse idea in this economy? Who is it right for and who should stay away?
And, here’s my Super Bowl Rant on tompeters.com from last year. I still hold to my convictions, only more so.
Recently, I interviewed with Erik Hansen of the Tom Peters site as a Cool Friend. The interview was really long, and I know you all have lots of things to do, so I broke it up into byte-size pieces.
There are two interview clips in this divShare box. In the first piece, Erik and I talk about what makes a We relationship. In the second, Erik and I discuss how marketers lose their sense of real-life relationships when they start “targeting” their customers.
If you’d like to hear or read the entire interview, you can find it here.
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Microsoft's Retailspeak interview with Steve
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Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
