Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Ask yourself this question: Do our technology initiatives brings us closer to, or further from, our customers?

Tuesday, February 12th, 2008

Consider your organization’s technology initiatives over the last five years, and ask yourself:

  • What portion of our technology initiatives make it easier for customers to get closer to us? (Example: Apple lets you sign up for Genius Bar appointments online.)
  • What portion of our technology initiatives put a barrier between our customers and us? (Example: “Please say or enter your 16-digit credit card number.”)

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"When Steve Yastrow writes, I pay close attention"
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Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.