Wednesday, October 19th, 2011
As Shakespeare wrote in Twelfth Night, “some are born great, some achieve greatness and some have greatness thrust upon them.”
In our day and age of meritocracy, greatness usually comes only from achievement, not from birth or happenstance. So, we then have the question: “How do you achieve success?”
In today’s newsletter, To Achieve Success You Need To Create Success, I share a an insight I heard recently that sheds light on this question. On the surface, it’s simple, but, then again, sometimes the most important ideas are simple.
Read the newsletter: To Achieve Success You Need To Create Success
Posted in Invent Your Future, latent profit, Wisdom from everyday life | 3 Comments »
Wednesday, July 20th, 2011
I was speaking with a very busy non-profit executive the other day, discussing how he’s juggling all of the demands on his time.
“How much time are you spending on fundraising?” I asked.
“Not enough,” he answered.
After a pause he added, “but too much.”
What about you? Are you spending not enough, but too much, time selling? See today’s newsletter.
Posted in Ditch the Pitch, Sales - Ditch the Pitch | No Comments »
Tuesday, September 8th, 2009
Today’s newsletter, Your Business Is Not A Slot Machine, is about reducing the element of chance in your marketing efforts.
Revenue generation doesn’t need to be a game of chance! It’s too important!
Please share your comments below.
Posted in latent profit | No Comments »
Tuesday, June 2nd, 2009
Today’s newsletter focuses on the 3rd and final step of The Mine Your Own Business System, discussing the role every person in your company plays in unleashing latent profit. Please comment below!
If you want to read the other articles in this series, you can find them here:
Remember, there is significant profit lurking just below the surface of your business. The Mine Your Own Business System focuses on the connection between employees, customers and profits. Go ahead, Mine it!
Posted in latent profit | 2 Comments »
Tuesday, May 19th, 2009
In today’s newsletter, I focus on the 2nd step of the Mine Your Own Business System: Design it.
Designing how you unleash latent profit requires you to address two very important questions:
- What do we want customers to believe about us?
- How are we going to encourage them to believe it?
How well is your organization able to answer these questions? If your answer is “not well,” what are you doing to address these important questions? Please share your comments!
For more an overview of the Mine Your Own Business System, please see my newsletter from 4 weeks ago. For more information on Step 1: Find it!, please see my newsletter from 2 weeks ago.
Posted in latent profit, Mine Your Own Business | 2 Comments »
Tuesday, May 5th, 2009
Steve has a new newsletter today explaining Step 1: Find it! of the “Mine Your Own Business” System. Before you can mine your business for latent profit, you have to know where the gold is. Steve gives some great examples in this newsletter, and I’m sure reading it will inspire you to put on your miner’s helmet and pick up your pick-axe. We’d love to hear how you are putting this system to work, so leave us some comments about where you are finding the latent profit in your business.
Posted in Event, latent profit, Mine Your Own Business | No Comments »
Tuesday, April 21st, 2009
Your business is practically bursting with profit that you haven’t yet tapped into. Go ahead, grab it!
How? By “Mining Your Own Business.”
Today’s newsletter provides an overview of the “Mine Your Own Business” System. Use this system to start unleashing the latent profit in your business.
And, of course, please share your comments below on what it takes to “Mine Your Own Business.”
Posted in Announcements, latent profit, Mine Your Own Business | No Comments »
Tuesday, December 16th, 2008
Don’t just talk about the tough economy. Be ready for it!
Today’s newsletter, The 2009 Readiness Test, outlines the most important questions you should address to ensure that you don’t just survive, but thrive, in 2009.
Just about every one of my consulting clients, prospects and audience members is asking me questions that revolve around the economic situation. Virtually every answer and every conversation I’ve had with them involves one or more of the topics covered in the newsletter.
Here are the six questions outlined in the newsletter:
- Do you know where the latent profit is in your business?
- Which of your current customers can help you unleash that latent profit?
- How does the economic situation help you focus your new customer acquisition efforts?
- Is your brand strategy right for the times?
- Are you communicating effectively at all customer touchpoints?
- How clear and compelling is your internal brand?
Please have a look at the newsletter and share your comments below!
Posted in Invent Your Future | 2 Comments »
Steve’s Books
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Steve is the author of
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About Steve Yastrow and Yastrow & Company
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
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