Blog Archives

[VIDEO] Take Your Business to the Next Level

On Steve's Mind: a Newsletter

What will it take to get your business to the next level? Next-level success takes many forms, from higher profit margins with existing customer to breaking into new markets. Steve explains your path to results– no matter how you define

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Posted in Invent Your Future, Latent Profit, Marketing, Next-Level Success

[VIDEO] Experience Beats Advertising Every Time

The experiences your customers have with your company outweigh the impact your advertising and marketing have on them. And this is coming from a branding guy! Steve Yastrow shares a compelling example at the AVI National Sales Meeting. Watch the

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Posted in Brand Harmony, Customer Encounters, Loyalty, Marketing, Observations

[VIDEO] What Do Your Customers Believe about You?

Steve Yastrow inspires the audience at the AVI National Sales Meeting to help their customers develop rich, compelling beliefs about the brand. Watch the keynote video: What Do Your Customers Believe About You?  Related Posts: [VIDEO] Experience Beats Advertising Every Time

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

[VIDEO] Surprise! You Don’t Create the Profits in Your Business

Steve Yastrow reveals a shocking revelation– no matter what you do, you don’t create the profits in your business! Watch as he reveals how success is made at the AVI National Sales Meeting. Watch the keynote video: Surprise! You Don’t Create

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

The Myth of the Average Customer

On Steve's Mind: a Newsletter

Have your heard any of these generalizations about Millennials?  They feel entitled. They don’t want to work hard. They’d rather text than talk.  If you’ve heard these comments, do you believe them? If you’re a marketer or salesperson, have these generalizations

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Posted in Brand Harmony, Customer Encounters, Marketing, Newsletters

Your Biggest Competitor: You

On Steve's Mind: a Newsletter

Companies spend a lot of time worrying about their competitors, reacting to the moves of their competitors and blaming their competitors for the circumstances they face. But as an advisor to many companies, I often see the same pattern: The

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Posted in Invent Your Future, Latent Profit, Marketing, Newsletters, Observations

3 Case Studies to Help Drive Your Success

On Steve's Mind: a Newsletter

There are many ways to improve your organization’s profits. You can cut costs. You can borrow money and invest it in growth. You can refine your processes. All of these work. But, for most businesses, they are not the most

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Posted in Brand Harmony, Invent Your Future, Latent Profit, Newsletters

3 Fundamental Laws of Marketing and Sales

On Steve's Mind: a Newsletter

Marketing and sales can be confusing topics.  Is advertising dead? Is social media the most powerful form of marketing? Why do customers trust certain salespeople, but don’t trust others? What makes people open up your marketing emails? But, marketing and

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Posted in Brand Harmony, Internal Marketing, Marketing, Newsletters, Observations

What Are Your Customers Thinking – Right Now?

On Steve's Mind: a Newsletter

At this very moment, all across the world, marketers and sales people are feeling a sense of accomplishment because they have delivered messages to their customers. Communicating messages to your customers is one of the key tasks of sales and

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Posted in Brand Harmony, Marketing, Newsletters

5 Ways to Win in the Second Half of 2015

On Steve's Mind: a Newsletter

Throughout July, and now as August is starting, I’ve found myself in conversations with many clients about the second half of 2015. “We’re down a bit from 2014, but the second half of the year is usually stronger so maybe

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Posted in Invent Your Future, Latent Profit, Newsletters
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Testimonials
Jennifer Whelan
Our work with Yastrow and Company yielded the best long-term value of any consulting engagement we’ve ever had. As we grow and expand internationally, Acuative continues to depend on the branding approach and marketing tools Steve and his team developed. Yastrow and Company genuinely partnered with us, were exceptionally responsive and remain committed to our success.

Jennifer Whelan

Vice President of Marketing, Acuative
Rhoda Olsen
Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth.

Rhoda Olsen

President, Great Clips for Hair
Tom Peters
When Steve Yastrow writes, I pay close attention.

Tom Peters

Founder, Tom Peters Company
David Sank
I highly recommend Yastrow and Company to any business that is intent on enhancing their customer experience. Prior to working with Steve, we were communicating various messages to customers. Steve and his team helped us achieve a cohesive brand message that we as a company live daily. Steve is an incredible listener and learned the nuances of our business rapidly. I can’t imagine anyone Yastrow and Company couldn’t help.

David Sank

President and CEO, Calico Cottage
Marc Allen
We are absolutely better off after engaging Yastrow and Company. They helped us look at our business from our clients’ perspective, resulting in a cultural shift throughout our organization. These changes have made a big impact - we’ve gained new clients and strengthened relationships with existing clients. The investment was well worth it.

Marc Allen

Vice President of Sales, AMD Industries
american-licorice-logo
We have seen huge benefits from Steve's input. Steve is unlike any other consultant I've ever worked with. He takes a genuine, deep-seated interest in our business. He is intuitive and able to identify problem issues quickly. We wouldn't be as far along in acheiving of our long-term growth strategy if we hadn't actively and aggressively pursued Steve's Brand Harmony.

Michael MacDonald

Executive VP Sales and Marketing, American Licorice Co.
Mike Depatie
Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas... and have seen very positive results.

Mike Depatie

CEO, Kimpton Hotels and Restaurants
Ward Alles
Steve Yastrow knows his stuff. That's why our management team has read all of his books. And that's why we've had him as a keynote speaker at both client and employee events. From creating brand alignment, to selling more effectively, to providing top-notch customer service, Steve offers words of wisdom based on real-life experiences. He always engages his audiences with questions, interactive exercises and great storytelling that keep you coming back for more. Read Steve's books. Then book Steve. You'll be glad you did.

Ward Alles

CEO, Core Creative
Craig Dwight
Steve’s approach to integrating all customer contacts into a comprehensive marketing message is a must in today’s information age. We have partnered with Steve to develop our integrated and comprehensive marketing message, and as a result of his excellent work, his new book is required reading for all of our employees.

Craig Dwight

Chairman & CEO, Horizon Bancorp
roma-maxwell
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand, and our experience with them was empowering, fun and a great learning opportunity. I highly recommend Yastrow and Company to any business that needs help building the bottom line

Roma Maxwell

Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business.

Attorney

Chicago, IL
Doug Ducey
In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, ‘When can we get him back?'

Doug Ducey

CEO & Chairman, Cold Stone Creamery, Governor of Arizona
Jennifer Whelan
“Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later.”

Jennifer Whelan

Vice President of Marketing, Acuative
jim-evans
Yastrow and Company introduced Brand Harmony and their Be the Brand concept to our team at Jenny Craig.  I believe these new ideas contributed in helping us triple the company's revenue during my years as CEO.

Jim Evans

former President and CEO, Jenny Craig
jim-winter
Steve put together a program that produced spectacular results, and the quality of our communication and customer satisfaction is vastly improved. I’ve been in business for 40 years, and Steve’s the first consultant that I’ve gotten my money’s worth from. We’re going to continue to work with Steve and the bright, energetic people that are on his team.

Jim Winter

COO, Dimension Design
Chris Miller
I rarely book speakers more than once. But I’ve used Steve four times! Steve has our association’s interest at heart and works tirelessly to deliver customized programs. He always ranks highly with our affiliates because he is outcome-focused, fast-paced and highly engaging. Anyone looking for insight and understanding into marketing, branding and sales should book Steve!

Chris Miller

Executive Director, Professional Systems Network International
roma-maxwell
I give Steve two thumbs up—five thumbs up, if I had that many!

Roma Maxwell

Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Alex von Bidder
In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow’s teachings are applicable to any business that values long-standing success based on personal relationships.

Alex von Bidder

Managing Partner, The Four Seasons Restaurant, New York
Alex von Bidder
Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships.

Alex von Bidder

Managing Partner, The Four Seasons Restaurant, New York
Chris Tucker
Steve is a creative and collaborative speaker who communicates his ideas clearly and concisely. He immediately understood our business needs and provided a better perspective on how our customers see us as a company. I have referred Steve to our customers in the past and I will continue to do so. He’s intuitive and has a unique way of looking at business. Steve has the experience to turn a project into something extremely valuable for any organization. I strongly recommend working with Yastrow and Company.

Chris Tucker

Director of Business Development, MBX Systems
Kathleen Phillips
Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off.

Kathleen Phillips

Ernst & Young, Chicago, IL
roma-maxwell
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand. I highly recommend Yastrow and Company to any business that needs help building the bottom line.

Roma Maxwell

Director of Sales and Marketing, Rancho La Puerta