Fox Business Network - interview
Friday, February 8th, 2008Here’s my interview with Neil Cavuto on Fox Business Network, talking about the waste of Super Bowl advertising.
A couple of days after The Super Bowl, but a timeless message!
Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships
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Encounters:
The Building Blocks
of We Relationships
About Steve Yastrow and Yastrow & Company
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.