Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

New Book, New Blog

Friday, February 1st, 2008

Over the past few years, I’ve been writing my new book, We: The Ideal Customer Relationship, and blogging as a contributor on tompeters.com. We arrives in retail stores this week, and to coincide with the book launch I’m starting this blog. My work on customer relationships, combined with new ideas on marketing, branding and unleashing the latent profit in businesses, has produced ideas to share.I will still contribute to tompeters.com, where the community is always full of interesting comments and debate.

Also, I will bring my newsletter out of its dormant state, and it will begin a semi-monthly publication in mid-February. The newsletter articles will be a bit more in-depth than the blog posts, and not as frequent, focusing on different topics at a given time.

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Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.