Wednesday, January 14th, 2009
Steve’s 2009 Readiness Teleseminar was awesome! But I must say I feel bad. I received many emails from readers asking to be placed on the waitlist, disappointed that the teleseminar filled up before they could register.
Be sad no longer! We have a free download for all of those who missed the event or want to re-live it. There is an MP3 download of the hour-long teleseminar along with a PDF of the accompanying Learning Guide. Just follow the link:
Steve Yastrow’s 2009 Readiness Teleseminar
And for those of you who were lucky (or prepared) enough to get one of the 100 spots during the live event… what did you think? How will you use the Six Readiness questions to help your business in the upcoming year?
Posted in Recalibration, Speeches & events | No Comments »
Tuesday, January 13th, 2009
Today’s Survive or Thrive newsletter includes links to a free audio download and Learning Guide from my 2009 Readiness Teleseminar, conducted on January 9. The seminar filled up, and we received many emails from people who couldn’t enroll, so I’m offering the entire one-hour teleseminar to anyone who would like it.
Please listen, learn and share with your colleagues. This year will be tough, but you have many choices about what you do. Make the most of those choices.
The teleseminar focuses a lot on personal responsibility. For those of you who want to learn more about modern thinking on this topic, I highly recommend this lecture series from The Teaching Company, No Excuses: Existentialism and The Meaning of Life, by Professor Robert Solomon of the University of Texas – Austin. 12 hours very well spent. (Although if you’re like me you’ll hit rewind a lot and re-listen to key parts. This has always been one of my favorite areas of philosophy.)
Posted in Invent Your Future, Recalibration | No Comments »
Friday, January 9th, 2009
For those of you attending today’s 2009 Readiness Teleseminar, the Learning Guide can be downloaded at this link. It is an Adobe PDF file. The audio download from the event will be available early next week.
Today’s event is full … if you’d like a copy of the audio download, please send an email to amanda@yastrow.com.
Thanks!
Posted in Announcements | No Comments »
Monday, January 5th, 2009
We’re getting very excited for the 2009 Readiness Teleseminar this Friday. Thanks to everyone who has signed up so far! If you have any specific questions that you would like Steve to consider during the Q&A portion of the teleseminar, email them to me – amanda@yastrow.com
Good news for the procrastinators! There are still a few spots left to participate in Steve’s 2009 Readiness Teleseminar. It’s happening this Friday at 1:00 P.M. EST. Sign up at this link.
Bad news for the procrastinators! Official registration for Steve’s 2009 Readiness Teleseminar is full! If you didn’t get one of the 100 spots, send me an email, and I can put you on the waitlist. If we don’t have any cancellations, as least you will get the audio download link.
Remember, after the teleseminar, we will send an audio download to everyone who signed up.
Posted in Announcements, Event, Speeches & events | 3 Comments »
Steve’s Books
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Steve is the author of
Brand Harmony and the newly published
We:
The Ideal Customer Relationship. Learn more and order direct from our
Products
page, or from
Amazon.
About Steve Yastrow and Yastrow & Company
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
Read