Super Bowl Rant

Have a look at my Super Bowl rant on

We live in an age of smart consumers who are not easily sold. A rule for this marketplace: The more people you try to talk to at one time, the less effectively you communicate with each individual person.

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Posted in Marketing, Observations
2 comments on “Super Bowl Rant
  1. Awesome, Steve. I love the category name “brute force branding,” by the way. Tells it like it is.

    • “Brute Force” is the mindset we’ve been taught about marketing … and it just doesn’t work anymore, for lots of reasons. Over time, I will post on what those reasons are.

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