We - Hardcover Book
With a fresh, provocative look at how to connect with customers, Steve Yastrow helps readers understand how to differentiate their businesses in a meaningful way. Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: a strong relationship with your business. And what is the best kind of customer relationship? A “We” relationship, where the customer sees you not as a vendor or a provider, but as a collaborator. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers and change the way your customers think about you.
Praise for We: The Ideal Customer Relationship
“When Steve Yastrow writes, I pay close attention. He is at once a
wonderful storyteller, a sophisticated purveyor of ideas, and an
effective change agent.
We is a superb book.”
– Tom Peters
“This book will give you a breakthrough strategy for next generation
marketing. Read this book and supercharge your sleepy marketing efforts
– Tim Sanders, former Chief Solutions Officer at Yahoo and author of Love Is The Killer App: How To Win Business and Influence Friends
“Steve Yastrow is at the forefront of the next evolution in
marketing. We have implemented many of his innovative ideas described in
his new groundbreaking book
We at Kimpton and have seen very positive results in property performance and customer loyalty as a result.”
– Mike Depatie, CEO, Kimpton Hotels & Restaurants
Format: Hardcover, 224 pp
Publisher: Select Books, Inc.
Pub. Date: October 2007