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Speaking Testimonials
"The evaluation scores afterwards were phenomenal. Steve made us here at the association like heroes—and we like making your members happy." Mark Palmer, Executive Director, North American Wholesale Lumber Association - Rolling Meadows, Ill.
"In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, 'When can we get him back?'" Doug Ducey, CEO & Chairman, Cold Stone Creamery -Scottsdale, Ariz.
"I wholeheartedly recommend Steve to anyone who wants a dynamic presentation full of educational value. Our franchisees told me that they walked away with ideas for building their businesses." Glen Holzemer, COO, Southwest Putting Green Technologies, Inc. - Scottsdale, Ariz.
"Steve Yastrow changed the way our company looks at marketing. Brand Harmony and "Be the Brand" became part of our company's vocabulary from the day we first met Steve. Not only did we understand the message loud and clear, but Steve's way of presenting the brand to our employees made all the difference. We operate in 85 countries, and we're convinced that Steve's ideas on branding apply in all of them." Carsten Pedersen, President, Club 8 Company/BoConcept - Denmark
"Once you read the book or hear Steve's presentation you will never look at marketing in the same way, and you'll want everyone else in the company to read the book as well." - Rueben Warshawsky, Chief Operating Officer for Zeller Realty Group - Chicago, Ill.
"Steve Yastrow has provided a roadmap for viewing the company from the consumers' perspective and then aligning the entire organization to be the marketing engine. Like all great concepts it is deceptively simple, once someone has pointed the way." - Dave Baney, McDonald's Corp. - Oak Brook, Ill.
"If you've ever wondered how to make your brand's message resonate where it counts most—your employees—call on Steve Yastrow. Steve shared his common sense philosophy of Brand Harmony with our 220-plus employees at a company-wide meeting several months ago. As a result, our brand not only resonates among all employees (who today prefer to be called 'Advisors'), but also has taken on a life of its own. We are no longer just advertising our brand, we ARE the brand." - Cindy Pavy, Marketing Director for Horizon Bancorp - Michigan City, Ind.
"Steve is not just a visionary, but also an outstanding educator, who knows how to present his powerful ideas in an accessible manner. He gets you to see things in a new light and also gives you the tools to succeed at implementation." Jane Shapiro, Florence Melton Adult Mini-school - Northbrook, Ill.
"Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off." Kathleen Phillips, Ernst & Young - Chicago, Ill.
"Steve Yastrow is an incisive thinker with a bone-deep grasp of the soul of the marketing process. He tolerates no foggy thinking, goes direct to the jugular where market-share and shareholder returns reside." Burt Dubin, Speaking Business Success System - Kingham, Ariz.
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