We’ve been blindsided by two hype-bubbles in the last 10 years.
One of the many lessons we should have learned: If something looks wrong/fake/stupid/overblown/disingenuous/hyperbolic/ exaggerated/too-good-to-be-true … it probably is.
So, if something looks fishy, smells fishy and/or tastes fishy, call it a fish.
If you see a big purple elephant on the table, don’t look around it, call it a big purple elephant.
One very important piece of recalibrating your approach to business in this post-hype-bubble world is to question assumptions, question prevailing attitudes, question things that just don’t seem right.
In 1971 Pete Townshend wrote and Roger Daltry sang, “We Won’t Get Fooled Again.” Want to sing the same song 38 years later? When you see the truth, say the truth.