Cockroaches? (Ok, I’m in a provocative mood.)
We always imagine that after some sort of mega-disaster cockroaches will still survive to roam the earth, no matter what happens to us poor humans. We believe that they are resilient, and can’t be crushed.
You just watch. When our current economic mega-disaster is finally behind us, see who you’re still doing business with. Will it be those that you dealt with due to price, special offers, and exciting promotions? Or, will it be with those with whom you have cultivated strong “We” relationships?
Economic turmoil invites price slashing and rich promotions. But, like caffeine, the energy from these activities only lasts a little while, and then it disappears. No matter how bad the economy gets, no matter how much pain you suffer, your strong business relationships will prove their resilience, and will survive tough times. They can’t be crushed.
Outside forces can’t destroy a great relationship. In fact, tough times give you many opportunities to strengthen relationships. (Go ahead, try it.)