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Products
"When Steve Yastrow writes, I pay close attention" - Tom Peters
 We: The Ideal Customer Relationship
When thinking of their relationship with you, do your customers think "We" or "Us & Them?"
So starts Steve Yastrow's new book, We: The Ideal Customer Relationship. With a fresh, provocative look at how to connect with customers, Steve helps readers understand how to differentiate their businesses in a meaningful way.
Customers have more product and service choices than ever before, making it very difficult for them to distinguish your business solely on the merit of your product and service offerings. What can differentiate your business in the minds of customers, however, is the relationship the customer has with you. A competitor may sell a similar product, but the relationship you have with each customer can be unique.
And what is the best kind of customer relationship? A "We" relationship, where the customer sees you not as a vendor or a provider, but as a collaborator. Through interviews, research, ideas, and insights, Steve offers a roadmap to better results through better customer relationships. In this book, you will read about...
• How to create relationship-building encounters, instead of relationship-eroding transactions
• How to connect multiple customer encounters into an ongoing conversation that creates a strong We relationship
• The power of We among many—a relationship between many people in your organization and your customers
We is both a manifesto and a how-to guide that will change the way you interact with customers ... and change the way your customers think about you.
Click here to read praise about We.
ISBN-13: 9781590791219
Format: Hardcover, 224 pp
Publisher: Select Books, Inc.
Pub. Date: October 2007
Price: $17.00
Quantity Discount: $15.00 each if purchase 5 or more copies
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Special Offer: Add Steve's Encounters ebook to your We book purchase for only $5.00 (bundle price of $22.00)
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 Brand
Harmony
Connecting with today's customers is harder than ever. They are bombarded
with sales pitches from every direction, and have learned to be skeptical
of the promises companies make. It takes a lot more to win over these
savvy buyers than a clever ad or a catchy slogan.
Unfortunately, many companies still rely on the advertising-driven practice
of brute force branding to reach their customers and build their
brands, interrupting their customers with hundreds of advertising and
promotional messages everyday. Marketers act as if customers of today
are still as impressionable as customers of fifty years ago. They aren't.
Customers have started saying, "Prove it," but marketers are still saying,
"Order today!" Customers have started asking, "What's in it for me?"
but marketers are still saying, "New and improved!" Oops. There must
be a better way.
With his fresh, innovative approach to marketing and branding, Steve
Yastrow shows how companies can successfully create Brand Harmony in
the minds of their customers by aligning their entire organization to
tell one cumulative story.
Brand Harmony takes marketing beyond the marketing department,
showing how people throughout an organization need to "Be the Brand"
in order to create comprehensive, company-wide messages that customers
will understand and believe.
Steve shows how all companies, from sole proprietorships to the Fortune
500, can use the power of Brand Harmony to improve their results. The
book includes a series of how-to exercises based on Yastrow's proven
methods and real-life examples, which walk the reader through each stage
of the branding process.
Click here to read
praise about Brand Harmony.
ISBN-13: 9781590790533
Format: Hardcover, 176 pp
Publisher: Select Books, Inc.
Pub. Date: September 2003
Price: $15.00
Quantity Discount: $13.00 each if purchase 5 or more copies
 Encounters:
The Building Blocks of We Relationships
Each time you interact with a customer, you want to create a relationship-building
encounter, and not a relationship-eroding transaction.
Encounters are the building blocks of strong customer relationships.
If you want an edge to your sales technique that you will put you ahead
of the competition, you need to learn how to create encounters with
your customers.
In this 20-page ebook, Encounters: The Building Blocks of We Relationships,
Steve teaches you how you and your customer can be in-tune and fully-committed
to the moment together, how to encourage interactive dialogue with your
customer, and how to throw your sales script out the window. Put these
ideas to work and you'll discover the beauty of a true encounter—a
stronger relationship with your customer.
In this eBook you'll:
• Master the three elements of an encounter: Engagement in
the Moment, Conversation, and Uniqueness
• Optimize your next encounter through preparation, being
"in the moment," and following up afterward
• Use the Encounter Wallet Card to help you integrate these
ideas into your upcoming customer reactions
ISBN-13: 9780979994906
Format: PDF, 24 pp
Publisher: Acanthus Publishing
Pub. Date: November 2007
Price: $10.00
My guarantee
If you're not satisfied with any of my products, I offer a 100% guaranteed
no-questions-asked money back policy.
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