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Praise for We:
"When Steve Yastrow writes, I pay close attention. He is at once a wonderful storyteller, a sophisticated purveyor of ideas, and an effective change agent. We is a superb book..."
Tom Peters
"This book will give you a breakthrough strategy for next generation marketing. Read this book and supercharge your sleepy marketing efforts with engagement."
Tim Sanders, former Chief Solutions Officer at Yahoo and author of Love Is The Killer App: How To Win Business and Influence Friends
"Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas described in his new groundbreaking book We at Kimpton and have seen very positive results in property performance and customer loyalty as a result."
Mike Depatie, CEO, Kimpton Hotels & Restaurants
"We're becoming even more of a service-based economy, and We is going to be incredibly important for someone who wants to be here ten years from now."
Doug Ducey, CEO, Cold Stone Creamery
"Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth."
Rhoda Olsen, President, Great Clips for Hair
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